6 expert tips to boost your restaurant's communication

If you are a restaurant owner and you want to attract your customers by improving your communication, you are in the right place! We have put together this article to support you in your communication strategy. Grab a pen and paper and take note of these valuable tips to boost your communication:

Here are 6 expert tips to boost your communication within your restaurant!

• Tip 1: Stand out with an original brand image

Branding is the act of giving a company a personality. This involves creating elements that will make it recognizable at a glance for its customers. To clearly define yourself to others, you must first of all know yourself well. So start by identifying the core values and qualities of your business.

Next, you need to define the overall style of your brand: your design can be minimalist, retro, or chic; it can be inspired by pop art, hand-drawn illustrations, or geometry. The key is to choose a style that matches the brand identity you have defined.

Finally, and most importantly, you need to create a logo, the ultimate promotional tool! The most successful brands in the world can simply be identified with their logo, which shows how important it is. All you need to do is create a distinctive sign that can establish a strong relationship with your audience.

• Tip 2: Be present and active on social networks

Social networks are essential to boost restaurant sales, because every year, nearly 200 million photos with the hashtag “food” are shared on Instagram! The more you are present on social networks, the more visible you will be!

The key to being visible on social networks is to post regularly. “Regularly” does not mean posting 10 photos per week, but maintaining a steady pace of posts that interest your audience. It can be 2 or 3 posts per week in the feed and stories every day.

Be inventive and creative in the photos of your dishes! You have to make your target want to come to your restaurant. It is a small additional effort that will increase the number of visitors to your establishment in the long term and thus acquire new customers.

‍

• Tip 3: Set up contests

For a restaurant, organizing a competition is a great way to build customer loyalty, create word-of-mouth and attract new customers. These types of online events offered by Pongo make it possible to create virality and therefore increase the reputation of your restaurant. The contest needs to be interactive and fun for customers to participate and encourage their friends to participate.

Here are the ingredients of a successful competition, you must propose:

• a reward that is worth it
• simple rules
• ambassadors (optional)
• Some fun

Quick tip: don't be too stingy about the prizes you are going to offer, otherwise very few people will want to participate.

Regarding the winnings to be won, you can offer, for example, an exclusive and private brunch, two high-end menus, etc.

Tip 4: Work on the decoration of your restaurant

Have you already seen photos of the Decor of the restaurants of the Big Mamma group ? They are everywhere! Its decoration is its best marketing weapon. Tourists obviously love their card, but above all they love having their photo taken on it. This is free advertising for the restaurant. So our last piece of advice would be to invest in a beautiful decor in line with your brand image. This development is a definite investment but profitable in the long term.

‍

• Tip 5: Register your restaurant on tourism platforms and manage customer reviews

We should be able to find you everywhere! Remember to register on:

• The guides that locals and tourists use
• Tripadvisor
• Google My Business
• Zenchef
• TheFork

On the “customer reviews” section, you should check them at least once a week. Most people who pass by your sign at lunchtime will check your reviews on these apps. Thus, the quality of your dishes and your offer will allow you to collect valuable positive opinions. Do not hesitate to ask customers who seem satisfied with your service to leave a review on these platforms.

Note that you can also get negative reviews. In this case, it is very important to take the time to respond publicly, while being diplomatic.

Finally, the opinions, advice and opinions of your customers are essential to boost your restaurant. So, to satisfy your customers, nothing better than asking them what they want. Our advice: get your community to vote for a new dish every month!

• Tip 6: Optimize your card on delivery platforms

Since the Covid-19 crisis, restaurant owners have had to change the way they work by developing their presence on delivery platforms such as Deliveroo, UberEATS, etc. Unfortunately, most restaurant owners do not apply when it comes to creating a menu on these platforms. However, your menu is the window of your restaurant for users of these applications. Here are some tips you can apply to optimize your content:

• Take nice photos of your food
• Update your menu according to “deliverable” and “non-deliverable” meals
• Write comprehensive descriptions

These initiatives will cost you little time, but they will allow your restaurant to gain visibility and thus increase your turnover.

As a bonus : if you have cheap kiosk within your restaurant, know that all of the above tips will also be applicable. You would kill one stone, two shots!

‍