Restaurant 2.0 is currently in full expansion. The restaurant industry is in fact increasingly digitized. This trend is mainly due to the growing interest of the public in new technologies. With the establishment of the 5G network and the trivialization of the Internet of Things or IoT, the restaurant brands of tomorrow will be even more efficient. What are the main characteristics of these restaurants?
The development of self-service
The fast food market occupies an important place in the restaurant market today. In fact, it is the sector that earns the most money. It is mainly appreciated for the speed of its services as well as for the price ranges it offers. However, the quality of the menu in fast food restaurants often leaves much to be desired.
Tomorrow's restaurants will instead be based on the concept of “fast casual”. This innovative idea combines the benefits of fast food with the quality of meals offered by traditional restaurants. It will mainly rely on the development of smart kiosks that will revolutionize self-service. Indeed, they will offer quick dishes, prepared with quality ingredients by automatons.
Using data to personalize the offer
Today's restaurants are already beginning to use available data to improve the consumer experience. However, since the deployment of digitalization has not yet been completed, its potential has not yet been reached. In the future, the available data will be significant enough to allow the implementation of a more targeted offer. Based on the choices of the public and their feedback, the restaurant owner will be able to personalize their digital menu card.
Personalized offers will not be limited to seated catering. The take-away food sector will also offer tailor-made menus. The order platforms will take into account the preferences of each customer and will store them on computer servers. Suggestions will therefore depend on the information saved.
Dematerialization of payment
Dematerialized payment systems are already used in the current restaurant sector. However, paying a bill with physical money is still the usual method. In the restaurants of the future, tickets will be replaced by a virtual system. Digital money offers various advantages. It is easier to use and requires no calculations. Upon payment, the exact amount will be debited from the customer's account.
The bank card is the most used digital payment system today. In the near future, other easier methods will be in demand. The most promising are cryptocurrency, online payment sites and the use of connected objects.
Automating repetitive tasks
Cooking is an art that only chefs master perfectly. However, the various preparation tasks are often repetitive and can be carried out by specialized automatons. Computer programs are also a great help in determining cooking parameters: temperature, quantity of salt, cooking time, etc. The automation of this work will ease the chef's mission, which will allow him to focus on creating and perfecting his recipes. Computer management programs will also be used for the administration of the room and the entire company. Nevertheless, the staff will always have a privileged place for the proper functioning of a restaurant brand.
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