Pricing kiosks: why you should avoid low-cost products

Still unaffordable just a few years ago, ordering terminals are becoming increasingly popular in restaurants, and are driving a real evolution in the business. Today, there's a vast choice of equipment at a wide range of prices. Competition has driven the price of kiosks down, making them much more affordable. But choosing a first-price kiosk is not recommended. Find out why.

How much does a control terminal cost?

Mcdo, Burger King and KFC: all these major chains have long since adopted touch-sensitive ordering kiosks. Their many advantages are encouraging more and more restaurateurs to follow their example. Although these kiosks cost in excess of 10,000 euros, it is now possible to find equipment with prices ranging from 1,500 to 10,000 euros excluding VAT. Prices are set according to various criteria:

• Model (totem, tablet, ...) ;
• Dimensions ;
• Touchscreen size ;
• Design;
• Software programming.

What a low terminal price can hide

While it's tempting to go for the lowest-priced tool when you're on a budget, make sure you know what's included in the price. A very attractive price can hide a few pitfalls. You could end up with a piece of equipment you have to assemble yourself, with no help, no after-sales service, poor software or a very limited choice of models and designs. In short, you run the risk of buying a kiosk that's impractical, difficult to operate or unsuitable for your restaurant.

What do you do when you don't have the budget for a control terminal?

Don't have the cash to invest in the control terminal of your dreams? Don't panic, there are solutions!

Financial leasing

It's possible to rent your control device until you actually buy it. In this way, the price of the touch terminal is smoothed over a long period. This allows you to benefit from modern equipment equipped with the latest technology without waiting for the full budget. What's more, the monthly rental fee quickly pays for itself in sales.

Start with a control panel

If your budget is too limited to settle on a control totem, consider starting with a control shelf. It's a way of starting with something smaller, without having to go downmarket. The tablet offers the same advantages as the totem, but at a cost proportional to its size. It can be carried by servers from one table to another, or placed in the room as a small kiosk.

Focus on best value rather than best price

The kiosk you invest in will become a true marketing ally. It's therefore a very worthwhile investment not to be overlooked. To be on the safe side, choose the best-value device rather than the most affordable price. With Tabesto, you can be sure you're choosing a safe bet. We offer different models, sizes and designs to suit different needs. Our all-in-one offer includes:

• purchase of terminals ;
• printer ;
• the payment terminal ;
• network infrastructure ;
• associated accessories ;
• programming ;
• installation and commissioning ;
• tool training ;
• after-sales service ;
• long-term updates.

A profitable investment

The return on investment following the purchase of an order terminal is fast and substantial. You have everything to gain! A stand-alone ordering system at the right price will help you, among other things, to optimize restaurant organization, by reducing waiting time by up to 40%, or to improve sales by increasing the average ticket price by 15-30%. Last but not least, 91% of French people prefer to order from a kiosk during busy periods. It's the ideal investment for boosting your sales and satisfying your customers!

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