How HEIKO optimized its restaurants with Tabesto

Formulas: a winning strategy Rely on complementary options Meticulous service for an optimal experience The decisive impact of visuals Conclusion

PRESENTATION

Heiko Poké, the benchmark for premium fast good since its creation in Bordeaux in 2018, is now the second-largest player in the poké bowl market in France. Faced with the boom in healthy fast food, the brand continues to expand with a successful franchise model, enabling a restaurant to be opened in eight weeks. In 2024, it achieved sales of 9.5 million euros, sold over 550,000 pokés and opened 8 new establishments, in a market estimated at 200 million pokés consumed per year. Its concept is based on ultra-fresh ingredients prepared each morning on site, guaranteeing a tasty, well-balanced experience. With over 110 employees and a community of 151,000 subscribers on social networks, Heiko Poké boasts a customer satisfaction rating of 4.7/5, and aims to open 12 new restaurants by 2025.

CHALLENGE

With rapid growth and a network of 20 restaurants in France, Dubai and Saint-Barthélémy, Heiko was faced with a complex order flow. The constant influx of customers, particularly in its mall-located establishments, demanded greater speed and precision in order-taking. In addition, managing menus and promotions across multiple outlets is a real challenge.

SOLUTION

To optimize its operational organization and enhance the customer experience, Heiko has adopted Tabesto ordering terminals, first at its Bègles restaurant in March 2023 and then across its entire fleet. The aim? Reduce waiting times, streamline order-taking and offer customers a more intuitive experience.

By integrating Tabesto control terminals, Heiko has created a complete solution:

Strategic deployment of kiosks to manage flows, particularly in shopping malls
Full integration with the Zelty cash register system for centralized management.
Intuitive interface for an optimized customer journey, presenting the full range of products, options and extras.
ZeroSix loyalty program integrated and systematically offered.
A dedicated Customer Success Onboarding person in charge of the roll-out at each outlet, with in-depth knowledge of the network's specific features.
A Customer Care team that assists franchisees with their day-to-day needs and promotes promotional offers.

RESULTS

Optimization of restaurant order flow, particularly at peak times.
Increased average basket thanks to the promotion of supplements and additional sales.
Saves operational time for teams, enabling them to focus on production and customer satisfaction.
Simplified menu management across the entire network thanks to integration with Zelty.

"We've saved time and money, both as franchisor and franchisee. The system enables us to be more efficient and responsive in all aspects of promotion and sales. The kiosks offer our entire range in a systematic and standardized way"
UgoTruxler, Founder of Heiko

WHY TABESTO?

Tabesto ordering kiosks have transformed the organization of Heiko restaurants. Thanks to their ease of use, order terminals improve service by reducing waiting times and making the customer experience more fluid. They enable customers to browse the entire menu, add options independently and take advantage of an attractive loyalty program, thus strengthening their commitment.

Simplifying the customer journey - The kiosks provide a clearer overview of the complete offer (extras, packages, paid options), making purchasing decisions easier.
Improved customer loyalty - Integration with the loyalty program leads to greater customer engagement and a higher buy-in for marketing campaigns.
Reliability and seamless integration - Heiko chose Tabesto for the quality of its UX and its seamless integration with Zelty, guaranteeing simplified, efficient menu management.

3 WORDS TO DEFINE THE TABESTO BORN: integrated - facilitating - efficient