How to increase your restaurant's average basket with an order terminal

In a constantly evolving sector, optimizing a restaurant's profitability is a key issue. According to Independent.io, the average fast-food basket is €11.70. But in the face of competition and new consumer habits, how can you go further? Several levers exist to encourage customers to increase the value of their order, without rushing them.

Formulas: a winning strategy

Offering well thought-out formulas is one of the most effective ways of encouraging customers to choose more comprehensive options. A well-structured menu, with logical and attractive combinations, naturally guides customers' choices. For example, a package that includes a main course, a drink and a dessert at a slightly lower price than the sum of the separate items may encourage them to complete their order. Highlighting these formulas on the restaurant's communication media (signage, menu, verbal communication) is essential to maximize their impact. The challenge often lies in the clear presentation of these offers, and in the ability to naturally guide customers towards these more comprehensive options. Digital solutions, such as order kiosks, excel particularly in this exercise, automatically proposing suitable packages and facilitating their selection. For example, on average, our customers convert 30% of their orders to formulas using our order terminals.

Take advantage of complementary options

Additional sales (supplements, drinks, desserts) are a real lever for boosting average ticket sales. The challenge is to offer these options at the right time and in a fluid, non-intrusive way. Staff trained in commercial suggestion can play a key role: for example, by recommending a specific accompaniment or a drink that goes perfectly with the dish ordered. Small gestures and personalized advice can make all the difference and encourage customers to add to their orders. While this practice can be complex to maintain with a team struggling with busy periods, digital solutions guarantee consistency in the proposal of options, whether for extras, drinks or desserts. Restaurants using order kiosks have, on average, a 31% conversion rate for non-compulsory paying options.

Meticulous service for an optimal experience

Hospitality and service quality have a strong influence on customer decisions. Attentive, well-trained staff can subtly steer customers' choices by instilling confidence and valuing certain suggestions. Attention to detail, such as appetizing descriptions of dishes or explanations of key ingredients, can encourage customers to opt for more elaborate, and therefore more profitable, options. A well-thought-out customer journey must allow sufficient autonomy while subtly guiding customers towards the most interesting choices. Modern technologies greatly facilitate this optimization, offering a perfect balance between freedom of choice and relevant suggestions.

The decisive impact of visuals

Attractive visuals play a key role in the purchasing decision. Attractive photos of dishes can whet the appetite and trigger additional orders. A well-presented menu, with enticing descriptions and a neat layout, captures attention and encourages customers to explore the restaurant's offering further. Highlighting the most profitable dishes with a sidebar or special mention can also be an effective strategy. Digital media offer a dynamic, interactive presentation of dishes, keeping customers' attention on your most profitable offers for longer.

Conclusion

To maximize your average basket, two elements are essential:

• A well-thought-out, well-presented offer: Structure your formulas and suggestions to make them attractive and easy to understand.
• Trained, committed staff: the right advice at the right time can make all the difference, encouraging customers to choose more comprehensive options.

By combining these levers, you optimize not only your revenues, but also the customer experience, contributing to the loyalty and sustainability of your restaurant. If you'd like to set up an order terminal in your restaurant to increase your average basket, contact us!

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