5 steps to promote your restaurant on Instagram

Promoting your restaurant on social networks is essential. This has been proven time and time again. If you're looking for advice on how to stand out from the competition, you've come to the right place! You'll need to employ a number of strategies to achieve good results. Fortunately, there are many ways to promote your restaurant. Find out how to promote your restaurant on Instagram in 5 steps.

1. Optimize your Instagram account right from the start

To begin with, you need to choose a user name that is easily identifiable. We recommend using the official name of your restaurant, without abbreviations. Next, choose a high-quality profile photo : your restaurant's logo, for example. The next step is to switch your account from Private to Public. This will allow everyone to access your photos, stories, real, etc. You'll also get these features:

• Customize buttons (e-mail, phone number, itinerary)
• Indication of the "brand" field
• Statistical data
• Display advertising and effectiveness tracking

Finally, we advise you to propose a complete bio with all this information:

• Brief description of your restaurant's business
• Address and contact details of your restaurant
• Delivery and/or Click & Collect options
• Link to your website(linktree)

2. Post and stay active

Here are some ideas for publications:

• Your restaurant's menu can play a decisive role in your choice of restaurant
• Your chef and the teams who welcome and cook for your customers
• Your dishes, your cuisine and your concept
• Your restaurant's window display and decoration
• Recipes to reproduce at home
• Restaurant news (menu changes, events, etc.)

The rule to remember is to create content regularly. It's up to you to choose the rhythm, as long as the content remains qualitative. It can be once a day, once a week, twice a month, etc.

3. Create and manage a community

You're talking to people who may be your customers or future customers. Social networks are an excellent way for restaurant owners to respond to their customers' questions and opinions. To interact with them, you can post on-camera stories, do lives and share videos in which your restaurant has been tagged. Indeed, many customers take videos of their food in the restaurant before eating it.

4. Collaborate and advertise

As a restaurateur, it's important to make your restaurant known to a specific target audience. Influencer marketing can be the solution. Today, the majority of consumers trust and draw inspiration from influencers. If a restaurant is recommended by a "famous" person, it will attract a large crowd.

You can also promote your content on Instagram Business. The principle is simple: you select the photos/videos already on your account and advertise them. You choose the duration and cost you want to allocate to it. This will enable you to promote your restaurant to a wider target audience.

5. Add hashtags to each post

Why put hashtags on publications? This allows you to find publications related to your hashtag search and publish your photo in the feed of users subscribed to the corresponding hashtags. There are several types of hashtags:

• High-frequency hashtags define the overall theme (e.g. #car)
• Medium-frequency hashtags focus on a specific topic (e.g. #voyageanewyork).
• Low-frequency hashtags can be used to highlight a specific moment in time (e.g. #hiverpluvieux).
• Brand names contain the name of a registered trademark or company (e.g. #nike).
• Uniquehashtags are created and used by a specific account (e.g. #bornedecommandetabesto).

We advise you to use no more than 10 hashtags per publication. The maximum number allowed is 30, but it's best not to overdo it. Hashtags can be placed in the description of the publication, at the end of the publication or in the comments.

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